An Introduction to Google Plus Communities for Business
Google Plus Communities are a great way for companies to communicate and interact with their customers. While Google Plus Communities may sound similar to Google Plus Circles, they are actually separate and used for different reasons.
Creating a Google Plus Community
Research and Develop Community Ideas that Match your Followers’ Tastes
It is important to build communities that are actually meaningful to your followers. Take some time to research and brainstorm some potential topics that might be associated with your brand and assign a Google Plus Community to each of these. If they are interested in your topics, they will automatically sort themselves into the appropriate communities (once they are invited, of course).
An example of a Google Plus Brand Community Page