Some say direct mail is dead. The truth is, about half of marketers are reducing their direct mail spend in 2013. However, there isn’t a need to do so if your business invests in more accurate targeting. USPS has a web tool that helps small businesses micro-target direct mail by allowing companies to target [...]

Podcasting for Business 101 As a business owner you know how busy you are doing everything you need to do to make a living. You are no different than the business owner next door who has so little time in a day that she can no longer watch the evening news. More and more busy [...]

    Founded in 1927 by William W. Grainger, W.W. Grainger is an industrial supply company based in Chicago. Grainger is North America’s leading broad line supplier of MRO (maintenance, repair, and operating). Their catalogue is best known for carrying items like motors, lighting, material handling, fasteners, plumbing, tools, and safety supplies; however, Grainger carries [...]

    Since 2007, New York City-based Gilt Groupe has provided an exclusive, unique online luxury fashion flash sale experience. Originating as an invitation-only site, the site has since burgeoned into a luxe lifestyle powerhouse, feeding the growth in across-the-board menswear sales. Gilt Man was launched in 2009. While Gilt Man’s online storefront is immaculate, [...]

This visual guide depicts how users in different countries around the world interact with social media. Get new customers with Social Promotions Start your free 14-day trial

What would you do with $5,000, online marketing smarts, and a dream? Jana Francis and Rett Clevenger founded a company. They named it Steals.com, worked hard, and created a multi-million dollar company within five years. The concept of Steals.com is based on the motto “we send joy”. It sells two quality items a day in [...]