When it comes to writing about yourself/your company in your Facebook content, remember this simple piece of advice: Nobody cares about you, they only care about themselves. To follow this simple piece of advice, keep Facebook posts about your company to an absolute minimum. If you must talk about your company, try to include your community and how they helped you achieve a goal, like this post by Red Bull about reaching 30 million Likes on its Facebook Page:

If you are looking to promote a new product line or sale, you can post about it, but always skew the post towards how this is helping your fans by saving them money or introducing new solutions to their problems!

Check out how Walmart promoted their new Special K line as a way to keep healthy when snacking: See how Target promotes their sales:

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