Social Commerce, the use of social technologies in the context of retail, is in its immediate infancy. But as advances continue to be made to bridge the gap between social interaction and consumer buying habits, it will soon become the norm. Get new customers with Social Promotions Start your free 14-day trial

Recently Heinz launched a very successful tryvertising (advertising by sampling designed to create word of mouth publicity) campaign through their Facebook Page. They created a new type of ketchup, made 3,000 bottles available exclusively for their Facebook fans and soon after were awash in word-of-mouth marketing. Local retailers can create a successful campaign for their [...]

Shauna Miller’s fashion blog, Penny Chic, is the doing the impossible: Making Wal-Mart a purveyor of fashion. And she’s doing it well – using her friends as models, a conversational tone, creating amazing, highly descriptive looks, and standing behind the clothes – making her, and her blog as famous as the company she’s writing about. [...]

When Dave Carroll had his Taylor guitar broken by United Airlines he voiced his displeasure via YouTube where the incident was exposed to millions. Taylor Guitars (not United Airlines) took to this pro-actively by posting a response video. It discussed how they feature the TSA regulation on their website stating it’s OK to carry a [...]

Industry leaders from Toys ‘R’ Us to Best Buy have mobile applications that allow consumers to view their products from any location. New technology is allowing users to have in-store interactions directly from their mobile phone, and hard statistics are showing that customers are now on-board: Get new customers with Social Promotions Start your free [...]

Frictionless ways for retailers to close the loop between a consumer’s online and offline spending behaviour have emerged with the recent introduction of new services offered by Foursquare, AmEx, Shopkick, and Wishpond. Some examples of how these services close the loop include: Get new customers with Social Promotions Start your free 14-day trial

With the creation of seamless communication through online social networks it’s becoming much easier to create real relationships with real people through virtual mediums. Creating relationships effectively can be done by showing yourself as an authority in your industry who is helpful to others and open to collaboration: Get new customers with Social Promotions Start [...]

March Madness, the annual NCAA Division 1 Men’s Basketball tournamentis underway, and with millions of hours of productivity up for loss due to employees following the action online, retailers need a more effective way to deal with it than trying to block every site that talks about basketball. Instead of trying to quell your employees [...]

Through blogging, Lululemon has created a most enviable image for itself. By associating its brand with yoga, self-esteem empowerment, and living a healthy lifestyle, it has become the face of health and wellness for real people everywhere. Their blog does this in several ways, such as giving readers inspiration to achieve larger-than-life goals (like running [...]

Live-tweeting has become the norm for many people and companies looking to join the conversation on events like the Oscars with other enthusiasts to share their thoughts and find out behind-the-scenes news. The following are several ways that companies without a massive marketing budget can reach those viewers: Get new customers with Social Promotions Start your [...]