Taking a page from Pepsi’s playbook, Crate & Barrel, in partnership with DonorsChoose.org, is putting a spin on charitable giving by allowing fans to choose where the money is spent. This is creating great exposure for both organizations as it delivers sharable content, referrals, and an exponential amount of likes. Get new customers with Social [...]

Jasmine Star Photography, a wedding photography company run personally by Jasmine, has created an amazing social web presence. Her website and accompanying blog feature a number of sections that introduce you to Jasmine’s life, personality, and ability to capture moments with her camera, making you feel like you’ve known her your entire life. Get new [...]

twitpic is an online service that allows users to instantly share their photos on Twitter. When the user posts a picture from their phone or from twitpic.com, their Twitter profile will update with a link to their photo on twitpic – like Picasa or Flickr. This allows retailers to create real-time exposure of their products [...]

Walgreens, a national pharmaceutical chain, recently launched Walk with Walgreens, a community and resource for that most basic form of exercise, and its supporters. This community hits the 45-year-old+ demographic very well by giving advice, routes, and an interactive community about walking in America. Why it Works Walk with Walgreens associates the company`s image perfectly [...]

Ford is one of the latest established corporations to take to social media with the edginess and creativity it allows. Their Doug (the orange puppet) YouTube series incorporates elements of extraordinary everyday situations, and the ridiculous that are perfect for the social media gateway. Get new customers with Social Promotions Start your free 14-day trial

Facebook is best utilized in engaging current customers, not so much about garnering new customers. Those people who click the like button on your Page are the ones who actually like you. They purchase your products or services time and again. On Facebook, you can turn those people who have shown a conscious affection of [...]

Video is a powerful medium, and no other platform offers the community and sharing capabilities for video like YouTube. Local businesses can utilize YouTube to push videos that are informative, engaging, and ultimately convert users. Get new customers with Social Promotions Start your free 14-day trial

Live blogging – blogging in real-time during an event – is a great way to converse with readers on a personal level. It also showcases your blog as a ‘go to site’ and a leading source for up-to-the-minute details on breaking news. Being prepared with relevant information and the right attitude will allow you to [...]

Live-tweeting has become the norm for many people and companies looking to join the conversation on events like the Oscars with other enthusiasts to share their thoughts and find out behind-the-scenes news. The following are several ways that companies without a massive marketing budget can reach those viewers: Get new customers with Social Promotions Start your [...]

Your customers are on Facebook, but you already knew that.  What you may not know is how best to reach and engage with your customers through Facebook. This medium can be used for much more than just sharing pictures of your kids with your friends. Consumers are on their talking about and sharing everything; including [...]