Wanelo is an online social shopping site. Think Pinterest but dedicated completely to products. Why does Wanelo matter? I’m already on Pinterest, Tumblr, Facebook & Twitter – why should I join another network? Wanelo matters for one reason above all: VISITORS COME TO SHOP Wanelo is purely a social shopping website. People go there just [...]

Bounce has recently embarked on a social media campaign to get people talking about its fabric softeners. This is difficult as fabric softener is quite a boring subject but with the help of easily digestible content and borrowed relevance it will be successful. Get new customers with Social Promotions Start your free 14-day trial

Facebook is best utilized in engaging current customers, not so much about garnering new customers. Those people who click the like button on your Page are the ones who actually like you. They purchase your products or services time and again. On Facebook, you can turn those people who have shown a conscious affection of [...]

Video is a powerful medium, and no other platform offers the community and sharing capabilities for video like YouTube. Local businesses can utilize YouTube to push videos that are informative, engaging, and ultimately convert users. Get new customers with Social Promotions Start your free 14-day trial

Live blogging – blogging in real-time during an event – is a great way to converse with readers on a personal level. It also showcases your blog as a ‘go to site’ and a leading source for up-to-the-minute details on breaking news. Being prepared with relevant information and the right attitude will allow you to [...]

Recently Heinz launched a very successful tryvertising (advertising by sampling designed to create word of mouth publicity) campaign through their Facebook Page. They created a new type of ketchup, made 3,000 bottles available exclusively for their Facebook fans and soon after were awash in word-of-mouth marketing. Local retailers can create a successful campaign for their [...]

Frictionless ways for retailers to close the loop between a consumer’s online and offline spending behaviour have emerged with the recent introduction of new services offered by Foursquare, AmEx, Shopkick, and Wishpond. Some examples of how these services close the loop include: Get new customers with Social Promotions Start your free 14-day trial