Optimize your Contests by involving your brand in interesting ways. This will boost the amount of people actually talking about your business, as opposed to just talking about your contest itself. Here are some easy ways to incorporate your business into your contest:

• Let entrants decide on your next product line or marketing campaign via a Vote Contest
• Have entrants caption a photo of one of your products in a Photo Caption Contest
• Have entrants assemble Pinterest boards that include their favorite products
• Have contestants write an entry about how they use your products/service or why they like them so much
• Have entrants submit a photo of themselves using your products/service
• Make sure the Title of your Contest and the Contest Image incorporate your brand – as these are the things that will get shared and will be seen the most.

Tip: Do not make users do something like post “I LOVE BRAND X” on their Facebook Wall – not only is this against Facebook Policy, but it will make your company look cheap and annoying. Good luck building your contest!

Related Articles

• Promoting Your Posts With Facebook Ads
• Capturing leads with Contests: Facebook Open Graph
• 4 Tips to Providing Better Customer Service on Facebook
• 5 Tips for Maximizing Your Facebook Contest