Google Plus can actually be very useful as a recruiting tool. Here are a series of tips and techniques to optimize your Google Plus Business Page for any potential employees. Grab Your Followers’ Attention with an Engaging Cover Photo The first thing that people see when they enter your page is the cover photo, so make sure you choose something eye-catching with a strong call to action.

A quick example of the default cover photo. You can do better than this.

Link your Google Plus Business Page back to your Website Make sure to tie your Google Plus Business Page back to your recruiting website. A great place to put this would be in the “About” section of your profile. Use Google Plus Circles to Segment your Followers from your Recruitees Google Plus Circles is perfect for companies wanting to recruit new talent. Followers who appear interested in becoming a part of your company can be placed into a separate circle and segmented based on what they can offer. Often times this can be field of specialization or amount of experience. Although as a Google Plus Business Page, you can only add individuals to your circle if they are already following you, so extra effort must be emphasised towards spreading your Google Plus Business Page. Push your Content through Google Plus for SEO Benefits All content you produce should be posted on Google Plus (or at least linked back to your account through Google Plus Authorship). By posting your content through Google Plus, Google Search realizes that your content is tied to your Google Plus account, which automatically increases the authenticity of your content. At the end of the day, this means that more people will be able to see and access your content. When it comes to the competitiveness of recruiting for some jobs, outranking your competitors is extremely important. Take Advantage of Google Plus Hangouts Google Plus Hangouts is a video communication software that comes free with Google Plus that allows up to ten people to communicate via video chat. This is a great way to hold information sessions with potential employees, answering their questions and clarifying available positions within your company. We’ve written an article that provides more information about Google Plus Hangouts and their many business applications. Looking for a way to promote your business online? Why not take a look at Wishpond’s social media services? Source – http://www.socialtalent.co/resources/?p=5303

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