A seemingly unlikely player for the Twitter-verse, Home Depot has built an amazing strategy for itself with enticing calls-to-action, great humanization of the handle, and conversations with other users. Get new customers with Social Promotions Start your free 14-day trial

Quora is a collection of questions and answers created, edited, and organized by its users. The major advantage it has over other Q&A sites it has become very popular among industry pros, especially in Silicon Valley, as a knowledge source and a reputation builder. Retailers can utilize Quora in two main ways: To receive professional [...]

The ‘build it and they will come mentality’ does not work in social media. To reach your customers you have to go where they are, be it Facebook, Twitter, or the comments section of a Mashable article. Three simple steps will give you a blueprint for targeting your ideal customer and garnering their attention. Get [...]

Jasmine Star Photography, a wedding photography company run personally by Jasmine, has created an amazing social web presence. Her website and accompanying blog feature a number of sections that introduce you to Jasmine’s life, personality, and ability to capture moments with her camera, making you feel like you’ve known her your entire life. Get new [...]

twitpic is an online service that allows users to instantly share their photos on Twitter. When the user posts a picture from their phone or from twitpic.com, their Twitter profile will update with a link to their photo on twitpic – like Picasa or Flickr. This allows retailers to create real-time exposure of their products [...]

Walgreens, a national pharmaceutical chain, recently launched Walk with Walgreens, a community and resource for that most basic form of exercise, and its supporters. This community hits the 45-year-old+ demographic very well by giving advice, routes, and an interactive community about walking in America. Why it Works Walk with Walgreens associates the company`s image perfectly [...]

Live blogging – blogging in real-time during an event – is a great way to converse with readers on a personal level. It also showcases your blog as a ‘go to site’ and a leading source for up-to-the-minute details on breaking news. Being prepared with relevant information and the right attitude will allow you to [...]

Social Commerce, the use of social technologies in the context of retail, is in its immediate infancy. But as advances continue to be made to bridge the gap between social interaction and consumer buying habits, it will soon become the norm. Get new customers with Social Promotions Start your free 14-day trial

Recently Heinz launched a very successful tryvertising (advertising by sampling designed to create word of mouth publicity) campaign through their Facebook Page. They created a new type of ketchup, made 3,000 bottles available exclusively for their Facebook fans and soon after were awash in word-of-mouth marketing. Local retailers can create a successful campaign for their [...]

Through blogging, Lululemon has created a most enviable image for itself. By associating its brand with yoga, self-esteem empowerment, and living a healthy lifestyle, it has become the face of health and wellness for real people everywhere. Their blog does this in several ways, such as giving readers inspiration to achieve larger-than-life goals (like running [...]