To be successful in your social media marketing plan, you need to measure your KPI’s and ROI’s. Unlike some social platforms, Twitter does not have great built-in analytics. Luckily, there are an exponential number of third-party tools out there that you can use. At Wishpond, we compiled a list of 10 Twitter analytics tools to measure your results: twitalyzer – provides over 50 metrics for Twitter, and you can check out competitors data too klout – measures social influence for all your social media, and you can check out competitors or even prospective partners   HootSuite – provides way to schedule your tweets, as well as get analytics and reports buffer – newly integrated into Twitter, like Hootsuite, this lets you schedule your tweets, and provides basic analytics socialmention – lets you track your brand and product names. It’s a bit like a “Google Alert”, only from social media sources, such as Twitter SocialBro – in-depth analytics for targeting, engagement and management of your Tweets tweetreach – determines the reach of your Tweets  

socialbakers  - provides proplan for monitoring and analytics of Twitter and Facebook

bit.ly – a link shortner, which also tracks click throughs, and can be shared     TweetStats – tracks the number of tweets/ day, your @replies and RT’s     We hope you found this resource helpful. Visit us on our Wishpond homepage to start your social promotions today.

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