Briefing Facebook Collections, a feature for Facebook Pages currently released in closed beta, allow retailers to post product images with specific share buttons such as “Want”, “Like” and “Collect”. Clicking these buttons shares a story to your friend’s News Feeds about your affection for the product, and saves the product in a dedicated panel [...]

Don’t wait until a PR crisis to work on customer retention. Many businesses wait until customers are  leaving before they even begin to discuss it.  Not only is it already too late, it’s also causing the company to lose an unnecessary number of customers before something is done.  A proactive philosophy is always better than [...]

Top 20 Articles on How to Increase Sales Using Facebook More than 1 billion people are active Facebook users.  No wonder professionals discovered it can be used as a powerful marketing tool. Since the Timeline came into effect back in March, Facebook Pages have been a better fit for brands. The cover photo presents the [...]

  Online contests and sweepstakes are everywhere. “Can they work for me?” you – the online retailer – ask. YES! If you sell anything online to consumers – i.e. clothing, umbrellas, electronics, candles, vacation packages, cars, etc. – a Facebook Sweepstakes can help your business. “What EXACTLY can they do for me?” you ask. Let’s [...]

Facebook advertising has gone beyond simply running an ad in Facebook’s sidebar for any link you choose. If you want to make sure your brand, latest products, and current promotions receive the most exposure possible on Facebook, you might want to try out the new advertising options now available for Facebook pages. These options can [...]

Oreo is at the forefront of pop culture. They’re part of the biggest social events and social movements today. Is this because they’re a delicious snack treat? No. It’s because they’re marketing is built around the most-talked about issues and events in a way that is visual, simple and sharable. Here are three lessons on [...]

Facebook Sweepstakes have the potential to get you a lot of exposure, email addresses and NEW CUSTOMERS. But how do you attract a critical mass of people? How do you attract shoppers who are actually interested in purchasing from you and are not just looking for a freebie? And how do you convert entrants in [...]

  What the heck is a Wishpond Social Button? Think of it as a super-charged Like button: 1. A shopper clicks 2. A personalized post is shared to Facebook about your product 3. The shopper’s unique social data is collected in your Wishpond Dashboard. What do you mean social data? Social data includes a shopper’s [...]

  So you’re getting a lot of engagement on your Facebook Page? Ready to find out how to convert some of your Fans into buyers? A Facebook Store is a super-simple way to import your products into a dedicated tab on your Facebook Page to promote your wares in an engaging way on Facebook. Here [...]

So you have an Etsy Shop….. AND a Mailchimp account? So you know how integrations can make your life easier. Enter Wishpond to the mix – which is integrated with both of the above. But wait, what’s Wishpond? Let’s set the stage with what you already know: The Etsy/MailChimp integration app – Craftmonkey – allows [...]